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SOLUTIONS
STRATEGIC SEGMENTATION
A GOOD SEGMENTATION MUST BE TARGETABLE AND ACTIONABLE
Successful companies recognize the need to align their value proposition with those who represent the highest opportunity. An actionable market segmentation is the key to achieving this goal.
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Many companies struggle to realize the full potential of segmentation research. Too often, segmentations serve as short-lived information sources when they should be driving action.
Our team of segmentation experts have deep segmentation and data science expertise that brings clients a unique framework of best practices to ensure actionable segmentations.
Segmentation
MESSAGE
OPTIMIZATION
BREAKING THROUGH TO CONSUMERS IS HARDER THAN EVER
With the rise of digital technology and social media, consumers are bombarded with more messages than ever before. "Look here," "try this," "buy that" - it can be so overwhelming that people begin to tune out.
Our best-in-class research and analytic techniques help companies reach their customers with the right messages. We help clients set messaging strategy so the most effective messages break through.
Messaging
Brand Strategy
BRAND
STRATEGY
A POWERFUL BRAND IS CRITICAL TO SUCCESS
Knowing who you are and who you want to be is an integral part of company success. Many companies understand who they are now, but not who they should be to maximize success in their space.
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Utilizing award-winning data science techniques and practical brand consulting, we help companies develop data-driven brand growth strategies.
OFFER
OPTIMIZATION
DEVELOPING THE RIGHT OFFER IS CORE TO ANY COMPANY'S SUCCESS
Most companies utilize intuition and creativity to develop their products and services. Many successful companies also recognize the need for quantitative customer behavior data to support the significant investments often associated with launching or changing product and service offers.
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We employ world-class choice behavior data science to derive customer preference, providing the hard data needed to support creative offer ideas.
Offer Optimization
CUSTOMER RETENTION & REFERRAL STRATEGY
COMPANIES HAVE BEEN CHASING THE IDEAL CUSTOMER EXPERIENCE FOR DECADES, WITH MIXED SUCCESS
Some companies have "cracked the code" on delivering the best possible experience, and their customer-focus has translated into financial success. Others continue to struggle to figure out what they can do to delight their customers and where they fall short.
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Our CX research design and data science framework gives you the quantitative raw materials you need to pave customers' paths from satisfaction, to loyalty, and ultimately to customer advocacy.
Customer Retention
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